Touch Points and Teaching Are Central to the Success of ConvertKit
Email marketing is one of the pillars of digital marketing, and service providers come along all of the time. However, ConvertKit has been able to disrupt a seemingly commoditized market with its simplicity in design. Tune in to the audio interview between Les McKeown, Founder and CEO of Predictable Success and Nathan Barry, Founder and CEO of ConvertKit, and hear about the mission and impact this company has had on their industry.
ConvertKit is an email marketing platform for creators that sent more than seven and a half billion emails over the last five years, with its subscriber base of roughly 20,000 members (and counting). At only 35 years of age, Nathan has managed to build a thriving organization with unbelievable growth, a subscription model publicly showing one point 7 million in monthly recurring revenue!
One of the factors that sets ConvertKit apart is its transparency. If you haven’t heard, this is a company led by a Founder who teaches everything he knows, and publishes his own company data on a public dashboard for anyone interested. Wins, losses and everything in between – it’s all available for the public to review, analyze, and learn from.
Nathan shares the biggest impact that Predictable Success has had on him, and how important the Whitewater phase can be to the growth of any organization. He shares the evolution of his management and leadership style, and how different styles of conflict resolution can ultimately lead to less stress and better team management. Perhaps one of the most interesting things I learned about his company was his “unfair advantage” as he calls it, and how it is central to the culture of ConvertKit.
Listen in as Nathan shares his journey, from his homeschooled upbringing that fueled an entrepreneurial spirit, to the product launch that sparked the creation of ConvertKit. Hear why understanding the phases of Predictable Success can help you to feel “normal” and empowered to grow and succeed.