Justin Roff-Marsh is the founder of Ballistix,
a management and marketing consultancy, specializing in Sales Process Engineering. Depending on which website you visit, he may or may not also be the CEO or Managing Director. He’s currently finishing a new book. ‘The Machine’.
I was recently introduced to Justin Roff-Marsh by a mutual friend, (Frode Odegard, of The Lean Software Institute, of whom more later in this series).
As well as being intriguing in his own right (a ballet-dancing club bouncer, anyone?), Justin has an approach to sales engineering – how organizations go to market with their sales force – which I found so consonant with the Predictable Success methodology that I invited him to come tell us more about it.
If you have any responsibility for sales operations, I guarantee you’ll find this interview intriguing.
You can learn more about ‘The Machine’, Justin’s sales engineering process (and download the first three chapters of his book by the same name) by clicking here.
(Running time is approximately 30 minutes.)
Click below to listen to streaming audio
|Click below to download the mp3 file
||Click below to download in iTunes