Early Struggle

Early StruggleIt feels like you’re hacking through the jungle, as you fight to keep your newly-born organization alive. The two main challenges are (1) making sure there is enough cash to keep going, until (2) you’ve clearly established that there is a market for your product or service.

The mortality rate of organizations is high in this stage – over two-thirds of all organizations don’t make it out of Early Struggle. You’re fighting for your organization’s very existence…

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