Would you show this video to your people?
Microsoft (and maybe Dell) should be playing this video before every management meeting (although of course they won’t).Watch how at just 90 seconds in, she’s got her first “I did it” moment already, and by 4 minutes in she’s playing a virtual piano:
Which prompts the question:
What would be the content of a video about your perfect competitor? What would scare you to death if you saw it in action?
…and more importantly…would you play that video to your people? And how would they react?