The no-sub-clause mission statement

Oct 27, 2010

A CEO on whose board I serve has this as the organization’s mission statement:”To generate excess cash.

Now, I’m not arguing the validity of the mission statement itself – you may well have very different goals – but its efficacy is undoubted. There isn’t a material discussion or decision in the organization that isn’t guided by the searing clarity of that four-word statement.

So what’s your no-sub-clause mission statement?

One sentence, no commas, no dashes, no brackets: can you do it?