Emulation Isn’t Innovation (Exhibit 947)
On a recent trip to California I (yet again) forgot to pack my iphone charger, so I was happy to find an Applestore in Mission Viejo…or so I thought.
Turns out this is a Microsoft store. The Apple-cloning was so embarrassingly cheesy that even most of the t-shirted genius-alikes looked uncomfortable.
When you’re in the The Big Rut a real burst of innovation can sometimes reverse the downward slide, but mindless emulation won’t.
Thankfully there was an actual Applestore 50 yards away. No-one looked embarrassed.