JetBlue Slides off the end of the Runway

Apr 14, 2008

So the JetBlue Chairman (and founder and ex-CEO) has resigned, formally bringing to an end any chance for his once high-flying company to stay for long in Predictable Success (see earlier blog entry below for the backstory).

As it slides inexorably into Treadmill, watch for increasingly bureaucratic hoops in dealing with JetBlue, a gradual erosion of comfort and inflight options (probably accompanied by an attention-diverting rebranding exercise), and possibly a ‘merger’ with one or more of the other, more traditional low-cost airlines.

My money is on an acquisition by Southwest, and a return by Neeleman to some role in the combined organization. Watch this space.