Identifying a Gap and Going Deep Leads to Predictable Success
Many people start a business because they want the freedom that comes with launching their own venture. However, not many couples start by jumping off of a bridge! Meet Bryan and Shannon Miles, Co-Founders and Co-CEO’s of BELAY, a company that provides solutions to equip their clients with the confidence to climb higher. Their focus is in serving leaders, and it is evident by their passionate approach to virtual assistance.
After identifying a need in the marketplace, they made a conscious decision to focus on the one vertical that they were already experienced with, and go deep into that vertical to gain traction. Clearly this decision paid off. Their agility in the early days allowed them to take advantage of opportunities for expansion, most notably in the form of a single tweet that turned into their “Oprah moment” and launched the company into 25 different verticals.
When they upleveled their small business mindset and shifted from wanting to own the business instead of running the business, the game changed. When you understand phases of Predictable Success, you will be more prepared for the challenges that accompany growth, and you are better suited sustain the business for long-term success.
As Shannon so eloquently stated, “We fight so hard to stay in the Predictable Success phase because we want to create a sustaining, lasting company that our employees and clients and contractors can get behind.”
Listen in as Bryan and Shannon share their journey, from meeting in college to starting a family, leaving successful corporate careers, and cashing in their 401Ks to planning to scale to $50 million in the next 5 years.