Gini Dietrich on Predictable Success
If you follow me over on Twitter you’ll know that I’m regularly (and unjustifiably) beaten up on by someone who goes by the handle @ginidietrich.You wouldn’t know it from Twitter, but in real life Gini is one of the nicest people you’ll ever meet – and the highly successful CEO of her own business, the resolutely non-traditional PR company Arment Dietrich. She also writes a superb blog on everything social media.
A while back I got the chance to interview Gini about Predictable Success, growing a business, social media…and her dog, Jack Bauer. Enjoy.