Gini Dietrich on Predictable Success

Feb 4, 2011

If you follow me over on Twitter you’ll know that I’m regularly (and unjustifiably) beaten up on by someone who goes by the handle @ginidietrich.You wouldn’t know it from Twitter, but in real life Gini is one of the nicest people you’ll ever meet – and the highly successful CEO of her own business, the resolutely non-traditional PR company Arment Dietrich. She also writes a superb blog on everything social media.

A while back I got the chance to interview Gini about Predictable Success, growing a business, social media…and her dog, Jack Bauer. Enjoy.

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