David Siteman Garland on marketing your business in the new world

Dec 7, 2010

David Siteman Garland calls his web site (http://TheRiseToTheTop.com) “The #1 Non-Boring Resource For Building Your Business”. And he might possibly be right.Certainly his new book, “Smarter, Cheaper, Faster” could be called many things, but boring isn’t one of them. After interviewing over 275 entrepreneurs (and entrepreneur advisers) such as Seth Godin, Tim Ferriss and Keith Ferrazzi, David has a wealth of information at his fingertips, and uses that information to good effect in the book.

Click here to listen to my interview with David Siteman Garland.

In this interview David shares:

  • » What he learned about business from marketing in-line hockey sponsorships;
  • » How he discovered that ‘money follows passion’ – not the other way round;
  • » Where the idea came from for his web site ‘The Rise to the Top’;
  • Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business

  • » What he has learned from interviewing over 275 entrepreneurs;
  • » How his personal social style has energized what he does;
  • » What he would like to change most about what he does;
  • » Why he prefers outsourcing to direct hiring;
  • » How he battles the loneliness of entrepreneurship;
  • » Why he wrote ‘Smarter, Faster, Cheaper‘ and how the book came into being;
  • » The 30-second reason you should buy his book – even if you’re not a reader;
  • » What the book teaches you about how to market your business;
  • » The importance of being an ‘educator’ and giving away your content;
  • » The one person whose marketing model he most admires, and why; …and much more

Click here to listen to my interview with David Siteman Garland.

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